Chanel, Watches & Wonders
Immersive experience around the J12 watch, for Watches & Wonders 2026.
- Role
- [Your role]
- Stack
- [Stack]
- Expertise
- Web
01 · Context
For Watches & Wonders 2026, Chanel’s J12 is revealed in an immersive experience in three chapters. [To complete: the setup, the audience, the launch.]
02 · The problems to solve
[The first problem to solve.]
[The second.]
[The third.]
03 · Features
Three chapters
The Icon, The Wave, The Expertise: navigation follows the watch’s story.
The J12 up close
The dial, its bezel and its colours, then the Calibre 12.1 seen through the caseback.
Playback and sound
A progress bar, pause and sound within reach.
French and English
A language switch at the top of the screen.
04 · In pictures

05 · The technical solution
[The technical solution, in one strong sentence.]
[What was hard and how you solved it: architecture, performance, AI, automation…]
- [Building block]
- [Its role in the solution.]
- [Building block]
- [Its role in the solution.]
- [Building block]
- [Its role in the solution.]
06 · Results
[Figure]
[What it measures]
[Figure]
[What it measures]
[Figure]
[What it measures]